Private Label Clothing Production: Complete Step-by-Step Guide
Understand the complete process of private label clothing production to launch your own apparel brand, from design concept to final product delivery. This guide covers every step you need for a successful launch.
Private label clothing production allows brands to sell garments manufactured under their own label. This model reduces the barrier to entry in the apparel industry by eliminating production complexity, allowing you to focus on branding and customer relationships.
This complete guide explains the step-by-step process of launching a clothing brand: from idea development to receiving your first order. It covers timelines, costs, typical challenges and everything you need to know along the way.
Stage 1: Concept Development and Design
Every successful apparel brand starts with a clear concept and well-defined target market. Before you start searching for a manufacturer, establish the foundations of your brand.
What You Need to Do:
- Define Your Brand Identity: What's your target demographic, price point and brand positioning? Luxury streetwear, affordable activewear or sustainable basics?
- Conduct Market Research: Analyze competition, understand price points and identify gaps in your market.
- Plan Your First Collection: Start with 4-8 core products. Don't overcomplicate with too many SKUs.
- Create Design References: Gather inspiration boards, technical drawings or reference garments for your products.
Timeline: 2-4 weeks (ongoing). Cost: Mostly time and research, potentially €500-2000 if using a professional designer.
Stage 2: Finding the Right Manufacturer
Choosing the right manufacturing partner is crucial for your brand's success. Consider these key factors:
MOQ (Minimum Order Quantity)
Turkish manufacturers typically offer 150-300 pieces per style, ideal for startups. Asian factories often require 500-1000+ pieces.
Production Capabilities
Verify they can produce your specific product types: knitwear, wovens, denim, technical fabrics, etc.
Communication
English-speaking account managers, clear response times and willingness to guide first-time brands are essential.
Quality Standards
Ask for certifications (OEKO-TEX, ISO 9001, GOTS) and previous work samples matching your quality expectations.
Timeline: 2-3 weeks. Cost: Free (time investment for research and communication).
Stage 3: Tech Pack Development
A tech pack is the blueprint for your garment. It contains all specifications the manufacturer needs to produce your product accurately.
Essential Tech Pack Elements:
Pro Tip: If you're new to tech packs, many Turkish manufacturers offer development assistance. Provide reference garments and detailed notes - they can help create professional tech packs.
Timeline: 1-2 weeks. Cost: €100-500 if hiring a tech pack designer, or free if manufacturer assists.
Stage 4: Sampling and Refinement
Before bulk production, you'll receive samples to test fit, quality and overall design execution. This stage is critical for perfecting your product.
First Sample (Proto Sample)
Initial sample based on your tech pack. Expect some discrepancies - this is normal. Test fit, fabric hand-feel and construction quality.
Timeline: 7-10 days after tech pack approval
Cost: €30-80 per sample
Revision Samples
Based on your feedback, revised samples are produced. Most brands need 1-2 revisions before final approval.
Timeline: 7-10 days per revision
Cost: Usually free for minor changes, €30-50 for major revisions
Size Set Samples (Optional)
Full size run samples to verify grading accuracy across all sizes. Recommended for fit-critical products.
Cost: €30-80 per size
Total Timeline: 3-6 weeks depending on revisions. Total Cost: €100-400 for sampling phase.
Stage 5: Bulk Production and Delivery
Once samples are approved, production begins. Here's what to expect:
Production Timeline Breakdown:
Shipping Options:
Best for: 500+ pieces, cost €2-4 per kg
Best for: urgent orders, cost €6-10 per kg
Best for: samples or small rush orders, cost €12-20 per kg
Total Timeline and Investment
Estimated Investment (150-piece MOQ):
- Tech Pack & Design: €500-2000
- Sampling: €100-400
- Production (4 styles, 150pc each): €3000-6000
- Branding & Packaging: €300-800
- Shipping: €200-600
- Total Initial Investment: €4100-9800